In the wellness world, cryotherapy is the new black, with beautifully sculpted athletes, celebrities and everyday people singing the praises of its amazing benefits. Cryotherapy was created in Japan in 1978 by Dr. Toshiro Yamauchi as a holistic way to treat rheumatoid arthritis.

Whole body cryotherapy (WBC) is a revolutionary method of cold therapy comprising three minutes of exposure to subzero temperatures ranging from minus -200 to minus-250 degrees Fahrenheit. During these three minutes, the skin's cold receptors cause the body to perceive this sudden and extreme cold as a life-threatening situation that activates a chain of powerful survival mechanisms in the body's most crucial systems.

Vasoconstriction (tightening of blood vessels) occurs and blood is redirected from the peripheral (outer) tissue to preserve the vital organs and maintain our core temperature. When we reenter a room temperature environment, the blood immediately rushes back to the skin, blood circulation is naturally stimulated and oxygenated blood is delivered back to the damaged tissue. As a result, inflammation is treated and relief from pain and discomfort begins.

C.R.Y.O. Philadelphia is located at 1700 Sansom St., in Philadelphia, For appointments, call 267-267-758-2391. visit website www.cryophiladelphia.com